SEO ideas and techniques can range from optimizing the content and appearance of your website and its organization’s content to IT and data technologies and optimizing marketing practices to attract and retain customers to your online business’ website. As an area of content marketing, SEO helps you communicate with your audience and connect with them as needed, avoid confusion, improve your professional image and credibility, and gain leads and sales. Organizations can manage and adjust their content to meet the various audiences and requirements. SEO content includes everything from SEO copywriting, website architecture/design, keyword research and positioning, content reviews, and …